#1 Special attraction matches
The move to FOX offers the very real possibility of WWE getting wider consistent exposure than it has had at almost any point in company history. Given that transition, there could hardly be a better time for WWE to bust out unique special attraction matches.
Want a match with unparalleled name recognition? Put Brock Lesnar in the ring with John Cena. Or why not deliver Lesnar vs. Stone Cold Steve Austin, given the latter performer’s recent claims that he could have one more match?
Alternatively, UFC had heavily suggested a fight between Lesnar and Daniel Cormier before The Beast announced his retirement from MMA. Such a confrontation could still happen, and be a huge draw, in the context of WWE.
While SmackDown is an established wrestling brand, wrestling fans tend to regard as WWE’s number two show behind Raw. If WWE is serious about changing that perception with the move to FOX, setting up programs like the ones described above to play out on the blue brand could be smart move. Having Lesnar as the anchor and face of SmackDown would be the first step toward realizing that vision.
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