#3 Making Super ShowDown interesting
The Super ShowDown card has made the event one that you cannot miss. It has The Undertaker facing off against Goldberg, a 50 man battle royal, Triple H taking on Randy Orton and many more exciting matches. With Lesnar now holding the briefcase, he is entitled to cashing it in whenever he sees fit.
WWE's next event is in Jeddah and it is well known that Saudi Arabia is the market WWE is targetting. What better way to build the event there than creating excitement about whether or not The Beast will show up. Vince McMahon is a shrewd businessman and he knows what sells. Watching Lesnar in action is something fans around the world would pay money for.
This injection of Lesnar into the title picture is a well planned and thought through strategy adopted by the WWE. Only time will tell if the company will pull the trigger on this in less than a month.