#1 He’s an ideal role model for anyone
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The reason Vince McMahon pushes guys like Cena and Reigns is because he wants them to be role models for younger viewers (and to get them to buy those Superstars’ merchandise). Well if it’s a role model Vince wants, there might not be a better one than Cesaro.
Cesaro is the kind of guy every person wishes they could be, not just children. Everything about him and the way he behaves, both inside the ring and out of it, serve as examples of the kind of behaviour that his fans should strive to emulate.
Cesaro’s always well-dressed and carries himself with professional composure. He sets very high personal standards for his conduct and has a deep respect for morals and values. He works incredibly hard but doesn’t brag about it, as he considers this to be rude.
These are all values and behaviours that more people should strive to copy, as they reflect positively on the person demonstrating them.
But most importantly, if he’s given a task, he’ll see it through to the end. William Regal, one of the most important figures in WWE when it comes to spotting talent, said the following about Cesaro in a WWE.com interview:
“He’s such a professional that you could send him anywhere in the world to represent WWE, into a completely hostile environment where people don’t want to like WWE or anybody or anything about it.
He could go in with the way he conducts himself and the way he dresses, and those people would become fans of our industry by the time he left.”
In many places around the world, WWE is viewed with scepticism given its emphasis on American attitudes on everything foreign (just look at how WWE treated Rusev despite him being the good guy in almost all his confrontations with the supposed babyface characters).
Cesaro personifies traditional European values and respect for traditions that, while not too popular in the Western Hemisphere, are still held in high regard in the Old World.
A U.S.A.-born and bred babyface like John Cena or Roman Reigns, who personify everything that’s American, might not resonate amongst wrestling fans beyond their borders. An internationally-recognized man of multiple languages that carries himself with poise and professionalism transcends cultural and linguistic barriers.
If Vince McMahon wants to make money in pro wrestling in this increasingly integrated world, he needs someone like Cesaro at the top of his company.
Cesaro’s probably the only person in the company right now that can bring the company millions of American Dollars, Euros, British Pounds, or any other foreign currency, for that matter.
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