#3 Possibility of making it an advocacy for mental illness
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WWE is known for supporting change. The promotion is part of some great initiatives, and they have raised awareness about a wide variety of things. But the way WWE shies away from the Chris Benoit situation exposes their double standards to an extent.
Benoit was a victim of CTE, and he suffered from mental illness due to his hard hitting wrestling career.
By hiding Chris Benoit and the deeds he did, WWE is simply conveying the message that anyone with a similar mental illness, should be locked away and hidden from the outside world.
For a brand that aims to be the good guys in the community, such a stand is only going to hurt them. If WWE goes on to accept Benoit and acknowledge that it was the mental illness that resulted in the tragedy, it will shake up the entire business.
