#4 To get social media and WWE fans talking
Let's admit it, there are certain fans who are loyal to just one company, and WWE fans could be the same. They may not be interested in watching a product like AEW, which mainly consists of indie wrestler, who are not household names.
Most people associated with AEW have spoken about how it is a war with WWE and that they will be challenging and taking on WWE head on.
Charlotte Flair to return and wrestle a CURRENT CHAMPION?
Also Read: AEW/WWE News: Chris Jericho reveals AEW is in war with WWE
Cody hitting the throne with a sledgehammer has certainly got fans, not only AEW fans but also WWE fans, buzzing. These small things are a clever tactic in generating more interest for AEW, which will need a solid start to get fans interested.
AEW can deliver on the wrestling front as they have some phenomenal athletes, but it is things like this that could get the average pro wrestling fan talking.