Next month, the Maharaja faces the Viper, inside this vicious structure
#4 Elevating a B pay-per-view
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WWE’s smaller PPVs haven't felt special for a really long time now
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When you are doing two pay-per-views every month, with little to distinguish one from the other, you stand the risk of losing out on fan interest. While gimmick pay-per-views have their own charm, because of the matches or stipulations involved, a standard B pay-per-view such as Payback, or Backlash, or Battleground is hardly a talking point among casual fans. To make the pay-per-view feel more special than usual, WWE needed a hook to draw in the fans. What better way to achieve this than by promoting a Punjabi Prison match?
Unfortunately, the truth of the matter is that declining viewership suggests that fans are slowly losing interest in the current WWE product. When the stars themselves are not a draw anymore, bringing back concepts from an era that fans remember more fondly can pique their interest and get them talking on social media.
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About the author
Riju Dasgupta
Riju Dasgupta is the most-read active writer in Sportskeeda at the moment, across all sports. Having come on board in 2016, Dasgupta is best known for the 'Best and Worst' column, something that has become a staple for the site!
In addition to his writing responsibilities, Dasgupta is also the Assistant Manager of the Combat Sports division. In 4 years, Dasgupta has conducted over 150 interviews with stars from WWE, Impact Wrestling, PCW Ultra, WOS, UFC, ONE FC and the world of boxing as well.
In addition to everything he does in Sportskeeda, Dasgupta is also the bassist and lyricist for heavy metal bands- Albatross and Primitiv.
Before joining Sportskeeda, Dasgupta was a comedy writer for Star TV, where he scripted lines for the iconic Lola Kutty property, in addition to hit TV shows like Axe Ur Ex & UR Fired. He was also a columnist for Rolling Stone India.
Follow him on Facebook and Twitter, for regular wrestling updates.