Next month, the Maharaja faces the Viper, inside this vicious structure
#2 Hammering the Indian connect
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WWE may see the Punjabi Prison as a means of making inroads into the Indian market
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It has been heavily speculated that the only reason WWE entrusted Jinder Mahal with the top prize in the company is to gain a foothold in the Indian market. With around 1.3 billion people in the country, it is a market that presents many opportunities to garner new audiences.
If WWE really wants to invest in Jinder Mahal as the face of this new market, this may be a part of the overall Indian-connect program that the company has planned. Certain superstars are synonymous with certain matches. Think of The Hardy Boyz, and you think high-octane ladder matches. Think of the Royal Rumble, and one tends to think of Kofi Kingston’s daredevil spots. While the Punjabi Prison was always associated with The Great Khali, now the mantle can be carried on the able shoulders of Jinder Mahal.
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About the author
Riju Dasgupta
Riju Dasgupta is the most-read active writer in Sportskeeda at the moment, across all sports. Having come on board in 2016, Dasgupta is best known for the 'Best and Worst' column, something that has become a staple for the site!
In addition to his writing responsibilities, Dasgupta is also the Assistant Manager of the Combat Sports division. In 4 years, Dasgupta has conducted over 150 interviews with stars from WWE, Impact Wrestling, PCW Ultra, WOS, UFC, ONE FC and the world of boxing as well.
In addition to everything he does in Sportskeeda, Dasgupta is also the bassist and lyricist for heavy metal bands- Albatross and Primitiv.
Before joining Sportskeeda, Dasgupta was a comedy writer for Star TV, where he scripted lines for the iconic Lola Kutty property, in addition to hit TV shows like Axe Ur Ex & UR Fired. He was also a columnist for Rolling Stone India.
Follow him on Facebook and Twitter, for regular wrestling updates.