#2 Hammering the Indian connect
It has been heavily speculated that the only reason WWE entrusted Jinder Mahal with the top prize in the company is to gain a foothold in the Indian market. With around 1.3 billion people in the country, it is a market that presents many opportunities to garner new audiences.
If WWE really wants to invest in Jinder Mahal as the face of this new market, this may be a part of the overall Indian-connect program that the company has planned. Certain superstars are synonymous with certain matches. Think of The Hardy Boyz, and you think high-octane ladder matches. Think of the Royal Rumble, and one tends to think of Kofi Kingston’s daredevil spots. While the Punjabi Prison was always associated with The Great Khali, now the mantle can be carried on the able shoulders of Jinder Mahal.