5 reasons why Finn Balor defeated Tommaso Ciampa and Keith Lee to become Adam Cole’s challenger

#2 To build Finn Balor as the ruler of NXT

The Prince is back to lead the Black & Gold brand

Finn Balor’s return to the Black & Gold brand gave the NXT Universe a shock it wasn’t ready for. The Prince shocked the system by returning to his home brand, interrupting Adam Cole during his celebrations.

Although Balor walked in as a babyface, he turned into an ugly heel in no time. This quick change pointed towards an immediate focus shift on The Prince and his character, getting the media talking about Balor and NXT more than ever.

Knowing that Balor has so much star power, creative may be looking to crown him champion early on, building the competition at the top of the roster.

While many would say that it’s unfair to give Balor such a major push and bring him ahead of those already in line for an NXT Championship shot, it could bring some good results. A rivalry for the NXT title against Balor could immediately catapult the value of men like Matt Riddle, Roderick Strong, Keith Lee, and many others.

With Balor ruling NXT, the ratings are sure going to increase, which will help the brand grow in many other areas. Keeping in mind all the points mentioned earlier, it feels like an early championship reign for Balor could be best for business.