5 Reasons why Finn Balor is facing Brock Lesnar at The Royal Rumble 

#3 To keep underutilized WWE superstars loyal to the company

HE DOES IT AGAIN.@FinnBalor has a match with @BrockLesnar for the #UniversalChampionship at #RoyalRumble! #RAW pic.twitter.com/RmrjXMx4c5

— WWE (@WWE) January 15, 2019

For the longest time, WWE was the only place to work for every sports entertainer in the business, at the highest level. And I mean no disrespect to Impact Wrestling or ROH or even NJPW when I say this. WWE is far and away the biggest company of the lot. Their monopoly could be challenged by All Elite Wrestling.

We've seen in the past that while WWE signs the hottest talent in the industry, a lot of the superstars are not utilized to their potential. You need to look no further than Samoa Joe to realize what I mean. A man as talented as him has not won a Championship in WWE yet.

But now, the industry has changed with the arrival of All Elite Wrestling. To keep superstars like Finn Balor loyal, WWE has decided to reward them with opportunities.

This may also be the reason why Lashley was made the Intercontinental Champion.