#3 Builds NXT as on par with RAW and SmackDown
A show is worth watching when it produces indulging content, great storylines, and high quality matches.
This is what sets brands like RAW and SmackDown apart. There are many legendary names that can be given credit for the success of WWE's two staple shows over the years. Names like The Rock, ‘Stone Cold’ Steve Austin, Eddie Guerrero, The Undertaker, and Randy Orton, are all associated with the ascension of RAW and SmackDown.
Similarly, there are a few Superstars who can be linked to the success of NXT, which is gradually becoming on par with both RAW and SmackDown. Finn Balor and Johnny Gargano are two of the men who have built the NXT brand over the course of the past 5-6 years. Allowing them to compete against one another could prove to be the tipping point that allows the majority of wrestling fans to see NXT, not as a developmental brand, but as a legitimate third brand equal to RAW and SmackDown.