#2 Increases the excitement around Finn Balor
When Finn Balor returned to NXT a couple weeks ago, he needed no re-introduction, as he had become synonymous with the brand while performing there.
During his main roster run, Balor took on almost every single heel that WWE could throw his way, and more often than not, emerged victorious. This allowed Balor to become the babyface underdog that fans came to love and appreciate, as he would defy all odds to take out some of WWE's most notorious heels.
While that gimmick was once working extremely well for the company, over time it became somewhat stale. A move to NXT was refreshing for Balor, as he would have new heels to take on - at least that's what we thought. Turning him heel in NXT has turned the brand on its head, as the possibilities for potential feuds are now endless.
A fresh gimmick with Balor playing a heel is excellent for the business, as 'The Extraordinary Man' poses a huge threat to NXT's top babyfaces. Having Balor compete against Johnny Gargano specifically will increase fan excitement in ways never before experienced in NXT. Finn Balor and Johnny Gargano have the potential to tear down the house at any given moment, and Gargano’s size and style will work well with Balor’s.