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#1 Jack Swagger is a globally recognized name
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I know that part of the whole deal with AEW is that they want to build their own stars from the ground up and establish them as big names in the roster in the days that follow. In that sense, it was great to see what they did with Riho with the title because she is a brand new star that the world may not know about.
But there's also the whole deal about those flipping the channels stopping to see exactly what's up. Like it or not, WWE has been the monopoly when it comes to sports entertainment over the past many years and WWE stars are globally recognized names that the world recognizes.
Jack Swagger is an established star from WWE and the casual fan who may be switching through the channels may just stop to check out exactly what this new show is about if they see a familiar face like Jack Swagger. And so, not only did AEW sign the big man, they gave him a featured spot so that he can arrest anyone's attention who was giving All Elite Wrestling a try.
At least, that's what I think!
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