#3 Cena could pursue either world title
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Back in the mid-2000's, the Royal Rumble winner could go for any world title. Heck, The Undertaker even appeared on ECW to pretend like he had a snowball's chance in going after that title. Last year after Randy Orton won, there was no discussion, as it was assumed he was only eligible for his brand's World Title.
However, because John Cena is a "free agent", he could, in theory, go after either world title that he wishes. WWE would still be abiding by the rules of the brand split, and this would make for compelling television.
Edited by Nishant Jayaram