5 Reasons why John Morrison is returning to WWE

#3 WWE is looking to beef up the SmackDown brand

John Morrison

The WWE SmackDown brand finds itself at an interesting time in brand history, as the show gears up for a major move to FOX Sports admits a year in which show ratings have been steadily declining.

WWE has been working hard to overcome the ratings decline for both Raw and SmackDown, and the first major move to was to hire Paul Heyman and Eric Bischoff as Executive Directors of Raw and SmackDown, respectively.

With new show executives in position, WWE's next move was to announce a Wildcard Rule which would allow talents from Raw and SmackDown to appear on both shows, as a way to help boost sluggish ratings for each brand.

Finally, WWE has announced that on October 11th, a roster draft will take place, effectively ending the Wildcard Rule and establishing new rosters for both Raw and SmackDown as the blue brand transitions to FOX Sports.

With WWE making numerous moves to combat poor TV ratings, and FOX executives likely wanting to see an improvement following the record money deal made by WWE and the network, John Morrison could be a way to help beef up the SmackDown brand.