#1 Just to throw fans off with a swerve
Sometimes, WWE simply likes to surprise fans simply for the sake of surprising. While we do believe that predictability isn't good, it still can be effective when the story is told right. This is one front that WWE often fails at.
Also read: 5 reasons why The Undertaker will face Drew McIntyre at SummerSlam 2019
With that said, we will give them credit where its due. They managed to swerve fans in a big way by having Kevin Owens defeat Dolph Ziggler in a matter of seconds. The very fact that we're talking about it now means that it was proven effective and it was a positive swerve as well.
These are the kind of swerves that fans often crave but don't get as much as they would like. Either way, WWE chose the best match to throw fans off and while we were all expecting a decent match, we got a really quick one.
Also read: 5 major things that will happen if Roman Reigns leaves WWE in 2 years