#3 Fans wanted to see this match
Three months ago after the TLC pay-per-view, Vince McMahon announced that they have been failing to listen their fans and from this point all the McMahon's (including Triple H) will be running WWE programming together. They also informed that from now onward, the fans are the authority.
While they have made significant changes to WWE programming, by giving more time to every other superstar and bringing in new faces form NXT but still they have messed up most of the times by screwing fan favorites from their opportunities.
Just recently, they pulled a fan favorite Becky Lynch from her match against Ronda Rousey at WrestleMania 35 and replaced her with Charlotte Flair.
Similarly, they pulled Kingston who was also a fan favorite from his WWE Title match at Fastlane by replacing him with Owens. Now there might be a long-term plan for Kingston, but as of now its just annoying the fans who have been clamoring to push the New Day member.