#3 Merchandise
This is a purely business maneuver and WWE have recently done very well to capitalize on KofiMania and push New Day merchandise sales. The New Day were already one of the biggest merchandise revenue generators in the company.
So when Kofi Kingston won the WWE Title from Daniel Bryan at WrestleMania, WWE pulled a masterstroke by making Big E unveil a new line of Kofi New Day champion t-shirt then and there itself.
Now if Kevin Owens stays on as a member for some time – even for a few weeks – they could release a new line of New Day merchandise which also features Kevin Owens.
Given the way the fans reacted to Owens joining the faction, New Day merchandise featuring Kevin Owens in them could also generate quite a revenue for the company.
After all, this is the power positivity with the New Day we are talking about.