#1 Feud with Bobby Lashley
Kevin Owens has been out since October due to injury which was caused (kayfabe) by Bobby Lashley, who turned heel after attacking The Prizefighter, on RAW.
Many expected that Owens would return to RAW to take revenge on Lashley, as well as begin a feud with him, but this time as a babyface. While Owens deserves a shot at the WWE Championship that Daniel Bryan has around his waist, WWE has seemingly forgotten (and Owens) the reason why Owens was sidelined.
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Owens could have perhaps teamed with Dean Ambrose, and maybe even Kurt Angle, to take on the devastating heel foursome of Baron Corbin, Drew McIntyre, Bobby Lashley, and Elias.
We haven't seen babyface Owens on the red brand, while there are also many heels on RAW that he could have feuded with, on the road to WrestleMania.