#2 Increases the interest of the fans
The storyline between Rusev, Lana, and Bobby Lashley didn’t really work with the fans like the company would have expected it to.
We’ve watched the three get in awkward segments, beatdowns, and even a segment where Rusev and Lana divorced, but the overall impact of the story hasn’t been as big as one would have expected.
With the top Champion only appearing a handful of times a year, Rusev and Lashley are two top Superstars who have gotten a lot of screentime in recent weeks to become the next big things on RAW.
With that said, we’ve come across many posts with fans requesting the company to abandon the storyline and give Rusev, Lana, and Lashley a way out of all this.
With the inclusion of Liv Morgan into the storyline, it seems like Paul Heyman has seen the interests fans had in her return and used it in a dying storyline to breathe life into it.
Fans were dreaming of watching Morgan work with ‘The Fiend’ Bray Wyatt, but even if she becomes part of the fan-favorite Rusev Day, it feels that the crowd will get behind her.
This could lead to increased interest and viewership of RAW as fans will be looking to figure out where the brand is looking to take the new Liv character, and whether the partnership between her and Rusev will be longterm or not.