#3 Creates a major storyline heading into FOX deal

Believe it or not, SmackDown Live is only a few months away from switching over to Fox Sports in the fall and will need an overriding storyline in order to keep fans hooked from the beginning. Interestingly enough, making Shane McMahon champion either before or after the switch to FOX could be the money match they need to sell fans.
Think about it this way. Shane McMahon gains the belt sometime during the summer and is put against the company's best babyface for the title. Who this could be will be revealed later, but for now, think about the impact something like that would have. Not only would it establish that person as a fan favorite hero if they win, but it also ends the McMahons oppressive regime.
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Or maybe WWE could keep Kingston champion leading into the deal and have him get screwed by Shane McMahon in the main event of the first SmackDown Live. At least that way, fans have a reason to come back the next week, it also sets the stage for a hero to emerge and topple McMahon.