#3 Change in the business philosophy of WWE
So not long ago, Dave Meltzer of Wrestling Observer provided his take on why Vince McMahon has not announced any matches for WWE TLC yet. And honestly, it has to do with WWE's changing philosophy over time, that you can read about at this very location.
This is what Lennard Surrao of Sportskeeda wrote up in a synopsis of Mr. Meltzer's report:
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The current patterns have revealed that the sign-ups don't happen before but on the last day of the show. This is in stark contrast to ticket sales, which are unveiled a month before the show. It's the same with PPV parties, which are arranged weeks before the day of the PPV. The belief in WWE is that there is no rush to officially advertise matches for the PPV.
In simple terms, WWE is in no rush to advertise matches for the pay-per-view, because any new sign-ups will only happen closer to the pay-per-view date. So, as has been mentioned previously WWE is just letting the storylines play out to their logical conclusion on television.
The pay-per-view model is long gone and WWE has evolved with the times. And this is proof!