5 Reasons Why NXT Has Been So Successful

#3 The match quality is so much better

NXT North American Title Match

In contrast to the matches showcased on Raw or Smackdown, fans often get to see a very different type of match in NXT. Talent appear to have free rein to be creative and tell a story during the struggle between the antagonist and the protagonist. The conflict manifests in the punches, kicks, and tremendous moves both men and women execute on each other, while Raw and Smackdown typically have less time per match.

NXT feature matches are rarely short. They give fans more time to get invested and a reason to care about what is happening. When matches are too short it is difficult to care about those involved.

It should also be noted that in NXT even when matches are kept short there is reason to care, whether it's Lars Sullivan beating his opposition into oblivion or Kassius Ohno showing everyone that the Knockout Artist is someone to watch out for.

Overall though when a match is given 8 to 10 minutes, there is more time to convey a short story that fans will get behind. Regardless of the result, in the end they have watched a match where the quality was superb.