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#2 There are only five PPVs
Since WrestleMania 2017, Raw and SmackDown Live were both featured on pay per views that take place once a month. Before that, each show had brand exclusive pay per views with a select few co-branded paper views.
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That decision to cut back on brand exclusive paper views was because it was creating too much content for fans to watch, which affected overall interest in the product.
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There are 5 NXT Takeover events, which always coincide with a major WWE main roster event, whether its WrestleMania, Royal Rumble, Money in the Bank, SummerSlam or Survivor Series.
NXT Takeover events share the spotlight on those particular weekends. That timing means they get the benefit of drawing fans who were already coming to see the product on a Sunday. Fans may come in with lower expectations in comparison to the major event and are consistently blown away by Takeover's execution. Fans are left wanting more as these events are only a few times a year.
