#1 Better quality of matches
The biggest reason why NXT is better than RAW and SmackDown is the quality of matches that we see on the Black and Gold brand. As is commonly known, Triple H prefers to add more realistic elements in the in-ring encounters and encourages his Superstars to outperform themselves.
The rivalry between Tommaso Ciampa and Johnny Gargano is the best example of this approach, Both Superstars have locked horns countless times and yet, they manage to keep the fans invested every time they are feuding. This, however, is not restricted to the top Superstars of the brand alone. In fact, even the filler matches in NXT are sometimes better than the matches we see on a PPV.
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It is rightly said that NXT is Triple H’s baby. With the Black and Gold brand, ‘The Game’ has redefined WWE and has established a bright future for the company. He is expected to be the one who will take over the creative control from Vince McMahon in the future. Once that happens, you can expect the entire company to adopt the approach listed in this article. Triple H is bound to make a few drastic changes in the overall product and you can read all about it here, in this article.