5 Reasons why Randy Orton needs to win the WWE Championship

#1 To carry the brand

Orton is a popular figure

SmackDown Live will move to FOX in October and WWE needs a popular Superstar to be the face of the brand in order to draw more viewers to the show each week. Randy Orton is a household name; many people readily recognize his name and his star power. Putting the blue brand's top prize on Orton would be a great move and a wise business decision.

As I mentioned before, Randy Orton is WWE's biggest active competitor, and even though he isn't the face of the entire company, he is still a popular figure and he portrays his character perfectly. As WWE Champion, Orton would proudly carry the brand and elevate the title to new possibilities. Another run as WWE Champion would benefit Orton. He deserves to hold the title again.

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