#5 Marketable Look
We have to face the reality that when WWE officials need someone to walk a red carpet, or make an appearance at a national or international function of some sort, they almost always call on John Cena. Reason being, he's clean cut, polished and he represents the company well.
Cena gives Vince and company a good image and that's something not everyone can pull off. After all, you don’t see Luke Harper walking a red carpet at the ESPY’s. Same thing goes for the in-ring look.
Cena is the guy with the look they can plaster on posters, video games, lunch boxes, backpacks and so on. This type of look is a financial dream for companies that rely on outward aesthetics and imaging to make money.
Like John Cena, Roman Reigns also possesses a highly marketable look. The company has already started sending him to major functions as a key representative for the WWE and apparently, it's working, because they continue to do so.
Once John Cena has made his official curtain call, Roman Reigns will already be primed, experienced and ready to step in front of anyone's camera.