#1 Continue the feud
While not everyone is into the ongoing storyline between Bobby Lashley, Rusev, and Lana, it is something that is generating a huge reaction from the WWE Universe. In fact, it has become such a discussed topic over the past month or so that WWE had no choice but to continue.
Why would WWE ever want to end something like this prematurely? Sure, it might not be the huge ratings grabber that a title match would be or even a heated rivalry, but it is serving a pretty important purpose in the midcard right now. Beyond that, it is helping keep Rusev, Lana, and Bobby Lashley relevant right before WrestleMania season.
Corey Graves deleted his Tweet! More details HERE.
If nothing else, WWE can't afford to lose a storyline like this and absolutely made the right choice by continuing it. Maybe this could even lead to Lana and Lashley getting a re-do wedding, which would be a huge heat magnet to watch play out again and lead to yet another cliffhanger.
In all honesty, the ongoing love triangle between Lana, Rusev and Bobby Lashley is nothing short of amazing and seems to be a nod to Attitude Era type content. That's why WWE can't afford to let it end now and will have to let it play out throughout the new year.