#1. To revitalize his career
Seth Rollins hasn't had a great couple of months and that's no secret. This is due to a mix of various factors. For one, his babyface character has gotten stale, as have his promos, constantly ending with his catchphrase "Burn.It.Down!". He feels like a manufactured babyface and fans can see right through it. There's an edge to his character that's completely lacking.
The second factor is his tweets and comments outside the ring. For all the flack that fans gave Roman Reigns, he was nowhere near as hostile towards them, even if he made a few unfavorable comments. Seth Rollins, in a short period, has angered a lot of WWE fans with his tweets and comments against them outside the ring.
As a babyface, this isn't going to help his popularity and he knows that in order to earn it back, he has a lot of work to do. With that said, he's still in WWE's good books so he'll continue to get pushed. However, a feud against CM Punk would certainly take his career to the next level.
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