#2 Putting Rollins on the pinnacle

Having a full-time member as the champion is the ideal way to go about it. However, that doesn’t mean that it could be awarded to anyone. While the WWE Championship owned by Daniel Bryan might be the most important title in the company, Rollins winning the Universal title would give it a lot of weight.
It would also allow WWE to push Rollins as the face of the company. For the last few years, the company had been trying to make Roman Reigns the face of the production.
However, with him out of the picture now, someone else has to take the mantle and there is perhaps no better wrestler in the roster than Rollins to do it.
At 32, he is young and the peak of his powers. He is amazing inside the ring – perhaps among the top three in the company now – and he can cut promos much better than most of the wrestlers backstage.
He ticks all the boxes to be the face of the company and winning the title off a beast like Brock Lesnar will only elevate his status to the pinnacle.