#4 Short reigns peak interest
In a day & age where society loses interest in things relatively quickly, it’s imperative that the WWE ensure they keep their product fresh and ever-evolving. Only the truly larger than life characters can be pushed to the front for decades like a Hulk Hogan and John Cena. Other stars can only entertain in short bursts, and that’s why Steve Austin said he had to turn heel in 2001. Seeing the Hardy Boyz back in the WWE is great, but a long title reign from the brothers may wear thin.
We want to see them thriving; we don’t want to hear those pops get quieter by the week. A feud with Sheamus & Cesaro packed with title changes, like Charlotte vs. Sasha Banks, would leave the WWE Universe second-guessing and unable to predict the outcome of feuds, thus giving us compelling television.