Here’s how Smackdown managed to turn the tide against Raw!
#4 Raw’s extra hour
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The third hour... drink it in, man!
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On ‘Bring It to the Table’, JBL spoke about how the third hour of Raw earns WWE a great deal of revenue. While that may be true from a financial standpoint, from a fan's perspective, it is just overkill. Because of the third hour, the show plods along at a snail’s pace and consists of silly filler segments that go nowhere.
A reason for NXT’s success is that even during a bad week, it’s just one hour of content to consume. Compare this to Raw, when even the good episodes get on one's nerves; at a time when attention spans are declining by the day!
Sometimes, dropping the financial gain for a better product can save the day in the long run. The ratings certainly indicate so, if one were to map their decline over the years.
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About the author
Riju Dasgupta
Riju Dasgupta is the most-read active writer in Sportskeeda at the moment, across all sports. Having come on board in 2016, Dasgupta is best known for the 'Best and Worst' column, something that has become a staple for the site!
In addition to his writing responsibilities, Dasgupta is also the Assistant Manager of the Combat Sports division. In 4 years, Dasgupta has conducted over 150 interviews with stars from WWE, Impact Wrestling, PCW Ultra, WOS, UFC, ONE FC and the world of boxing as well.
In addition to everything he does in Sportskeeda, Dasgupta is also the bassist and lyricist for heavy metal bands- Albatross and Primitiv.
Before joining Sportskeeda, Dasgupta was a comedy writer for Star TV, where he scripted lines for the iconic Lola Kutty property, in addition to hit TV shows like Axe Ur Ex & UR Fired. He was also a columnist for Rolling Stone India.
Follow him on Facebook and Twitter, for regular wrestling updates.