#3 SmackDown elevated existing talent
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Both The Miz and Dolph Ziggler have been part of WWE for years now. However, before the brand extension, fans were pretty much done with the two of them and wanted to see new stars take their place. The purpose of the brand extension was to elevate existing stars and give them a more important role.
We are happy to report that Dolph Ziggler and the Miz, in addition to others like Heath Slater, Rhyno, Becky Lynch, and even Randy Orton feel more relevant than ever!
While this is not to take away from the ability of the stars mentioned, smart booking can make or break a Superstar in what is a premeditated sport. SmackDown’s booking has been smart and has reflected on their positioning of being the land of opportunity.
Compare this to Raw, where only Strowman seems to have benefited!
