#2 Smackdown created new stars
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Compare two recent NXT call-ups and how they are faring at the present time. Alexa Bliss was drafted after the brand extension and has risen to prominence as the face of the Women’s Division on SmackDown.
Enzo and Big Cass lost an opportunity to become Tag Team Champions when they were a hot act, and now they’re in a meaningless feud with another promising star in Rusev, in a program nobody really cares about.
Here’s another example. Carmella came up with other NXT talent during the draft, turned heel and is in a program with Nikki Bella that has been entertaining and engrossing. On the other hand, Nia Jax has only been losing since she was called up to Raw and its two woman division. Sure, Raw fans, she did beat some jobbers but what does that prove?
SmackDown Live has built new stars and hence do not have to rely on part-timers to sell tickets.
