#4 More creative
While Monday Night Raw might still be considered WWE's flagship show, its cut and paste format week after week has caused the Red brand to be too predictable. Even worse than that though is that Raw has also underutilised a lot of their top talent throughout this year and it really makes the show hard to watch sometimes.
Compare that to Smackdown Live, where great things like The Fashion Files, The Usos' gimmick and the Jinder Mahal experiment have made the blue brand something that is interesting to watch. They also had the first Miss Money in The Bank ladder match and brought back The Punjabi Prison match, which are things that Raw just isn't willing to try.
Whether all the experiments worked out in the end or not is inconsequential. What is important from all this, however, is the fact that at least Smackdown Live is coming up with creative ways to make the show more entertaining to watch. They try things week after week, and sure, some of them fail, but other ideas pay dividends in amazing ways.