#2 Making a mark in a new company
While there are several performers in AEW that Sting is very familiar with, there are even more with which he has never interacted at all.
Given his long spell as a headline act, many performers on the AEW roster will have grown up watching Sting on WCW Nitro. To a few, he may even be the reason they got into the wrestling business.
Having a presence like Sting backstage can only be a positive for AEW. However, there are also lots of exciting possibilities for Sting as an on-screen character too.
From confronting The Dark Order to facing off with MJF, and even having a storyline with Chris Jericho and The Inner Circle - there are many potential directions for Sting. All would make for great viewing.
In none of these scenarios would Sting be a lead in-ring performer, but his unique aura can add a big-time feel to each. It is also worth remembering that all would be fresh situations for the Sting character - allowing him to have a last major run of real significance.