#2 More Superstars and legends being invested into the storyline

One of the things WWE is best at is inserting the right people into the right feuds at the right time and they have absolutely done that here. Not only is that evident by the way the company has incorporated the likes of Matt Hardy and others from Edge's past, but also how they are managing to incorporate younger stars as well.
In fact, WWE turning Kevin Owens into a Edge fanboy and having him take his place as the fan favorite for now was a genius move. It also furthers Owens' stock in the company and hopefully sets him up for a decent WrestleMania feud. It could even go a long way in bringing Owens back to the main title picture, which would be amazing to watch.
WWE is even bringing Edge's wife Beth Phoenix, to Raw next week to talk about what happened to The Rated-R Superstar and it's sure to make for great television. Maybe WWE even teases Orton trying to go after Phoenix and injure her in some way, which would be a great chance to bring Edge back into the picture.
Major rumor about recently released stars HERE