#1 How personal it is

Making it personal has become a reoccurring trope in WWE and the company has even started to rely on it in certain cases. Now that doesn't mean every single storyline in the company's weekly product has gotten this magic touch, but the ones that have are quickly becoming some of the best feuds on television.
With that being said, Edge versus Randy Orton easily falls into this category and the company has fans enraptured with how personal this all is. In fact, one only has to look at Randy Orton's heart breaking speech about how he loved Edge like a brother the night after The Royal Rumble to see just how deep this whole thing goes.
In the end, WWE has perfectly blended fiction and reality in a way that is seldom this successful and has fans absolutely hooked on what happens next. The history between these two alone is enough to tell this story and the company is pulling out all the stops to make that happen.
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