#3 It's different
Going along with the previous slide, a big part of why the new persona works is because it is unlike anything in WWE today. Most of the roster are great at their jobs, but most of the men and women are great wrestlers with some personality rather than carefully crafted gimmicks.
Bobby Lashley is built from granite and looks like a Greek God but that's about the extension of his character. A lot of what gets a star over today is being great in the ring. That's perfectly fine. I do want my professional wrestlers to string together fantastic matches regardless of opponent.
But just because someone is great at wrestling doesn't mean that they cannot also have some character work behind their wrestling skill. How many stars have gloves that they wear to the ring and gloves that they listen to before they finish off an opponent? Other than luchadors, how many WWE stars wrestle in masks, and extremely lifelike creations like Wyatt's?
During his initial run in WCW, Sting was a face-painted guy with a flat top that was easy to root for. But once he ventured into the Vigilante/Crow territory and didn't speak in the mid and late 90s, it started to add layers to his being rather than just in the ring.
It is an extremely hard task to get fans to believe in a gimmick that defies reality. Back in the 1980s and 1990s, it wasn't hard to get someone over as a crazy person because we still didn't know as much about traumas and disorders as we do today. Wrestlers like Mick Foley might have had split personalities back then, but not on this level.