#4 SmackDown Live's megastars stay relevant
Sheamus, Cesaro, Eric Young, Killian Dain, Andrade "Cien" Almas, Randy Orton, Shelton Benjamin, Big Cass, and Rusev are few of the countless megastars on the stacked SmackDown Live roster. After the Superstar Shakeup had concluded many were surprised that WWE placed so many of their top stars on the "B show."
Besides, with the WWE title scene only being able to accommodate for three superstars at a time and the US Title picture able to cater for a handful of stars. Moreover and the tag division being too crowded to have every team challenge for the Tag Team Titles, SmackDown Live is in dire need of one more option to ensure every star is utilized to perfection.
Therefore, that is where the Intercontinental title comes into action, as matches such as The Miz vs. Cesaro, The Miz vs. Rusev and the Miz vs. Daniel Bryan for the IC Title would ensure every breakout star and established megastar is given the same amount of importance on the brand.