5 reasons why The Miz should win the Intercontinental Championship at Backlash 2018

#5 Brand warfare has substance behind it

A real sense of emotion is missing from WWE's brand 'warfare.'

Raw vs SmackDown is a rivalry that existed much better in WWE’s ruthless aggression era, as the modern-day version of this “feud” is disappointing. From hatred manufactured sorely for a blow off at Survivor Series each year to meaningless matches that garner little interest, WWE’s brand warfare needs a true rekindling of brand loyalty and disdain.

Therefore, if the Miz takes the IC title over to SmackDown Live, thus leaving Raw without a full-time Champion, the red brand superstars are theoretically going to hate Smackdown Live for having all the gold, as their Universal title is hardly around to even be defended.

Therefore, at Survivor Series WWE could book a huge match for the Intercontinental Championship that could see the top mid-card title return to Raw. Thus, brand warfare, title elevation and landscape changing decisions can all be realized if the IC title heads over to the blue brand.