5 Reasons why the Rusev-Lana-Bobby Lashley storyline is the hottest feud in WWE right now

#4. These kinds of storylines get a lot of buzz and attention

Breaking the fourth wall

If there's anything that WWE loves, it's to get buzz and attention. Sure, they're not fans of negative publicity but in this case, it has gotten a lot of eyes on the three Superstars. It's safe to say that this is the most buzz that Rusev, Lashley or Lana has had in a long time (atleast over a year and a half for The Bulgarian Brute) and WWE is going to keep it that way.

When something gets so much buzz and attention, it automatically becomes hot and whether we like to admit it or not, the attention this has gotten has led to this becoming the hottest feud in all of WWE today.

For all we know, WWE is keeping it going for this very reason. There's likely a consistency in the attention and numbers that this feud is getting and that's why they haven't pulled the plug on it despite many fans online wanting it to end.