#2 Social Media and breaking kayfabe
The Undertaker shocked the professional wrestling landscape when he began creating social media accounts in 2018. Fans of him would be even more shocked when The Undertaker began posting on such social media accounts.
The Undertaker would write posts about meeting celebrities such as Post Malone, shoutouts to brands and products, photos with his wife Michelle McCool, their family and much more. The Undertaker was slowly becoming more and more humanised. The mystique of The Undertaker was slowly being unraveled and Mark Calway was beginning to take his place.
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This has even been discussed at length during The Undertaker's WrestleMania feud with AJ Styles. The Phenomenal One has talked about The Undertaker's wife Michelle McCool, The Undertaker's family and even referred to him by his real name Mark Calaway. With The Undertaker's social media use and presence ever-growing, the curtain is being more and more lifted behind the mystique of The Undertaker.
The return of his old gimmick allows Mark Calaway to continue to use social media and also evolve The Undertaker character at the same time. It's safe to say that nobody could have envisaged The Undertaker being a regular user of Social Media. But, in 2020 who doesn't use a social networking platform? Even The Undertaker has Instagram!