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#1 The crossover appeal of Brock Lesnar
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And finally, let's look at what makes Brock Lesnar the highest paid WWE Superstar in the entire roster. I mean he does not work nearly as hard as the rest of the WWE roster which is out of the road all the time, so why does he get paid the most?
The answer is because of the immense crossover appeal he brings. In addition to everything that the man has achieved inside a squared circle, he's also a renowned name in the world of MMA, as a former UFC Champion.
We all know that WWE will always go the extra mile to bring over new viewers, going to the extent of inviting boxers like Tyson Fury to be a part of their product. A UFC fan who's switching channels may just stop when he sees Brock Lesnar with the WWE Championship.
Rey Mysterio has also achieved a lot in the wrestling business but his accolades are confined to pro-wrestling alone.
