5 Reasons why Vince McMahon is delaying Kofi Kingston's title shot

#4 He believes it is unpredictable storytelling

Ambrose's betrayal of Rollins on the heels of Reigns' departure last October shocked the world.

The best heel/face turns that happen are usually unpredictable. It makes the product fresher, more exciting and have the feeling that anything can happen.

Dean Ambrose turning on Seth Rollins, albeit expected for a while, was more unpredictable because of when and how it happened.

When random things keep happening in order to keep ratings higher than the may have been, it's not exactly unpredictable and good storytelling but rather somewhat tiresome.

Fans have been chanting Kofi Kingston's name during any Daniel Bryan match and it does a disservice to the babyfaces challenging Bryan at any time.

Constantly offering opportunities for Kingston only to pull the rug out from under them just seems like McMahon is toying with the superstar.

The debuts of Ricochet, Aleister Black, Jonny Gargano and Tomasso Ciampa were unpredictable and unexpected, but so unexpected that Triple H and the WWE locker room had no idea what was happening.

Unpredictability only really works when it is done every now and then and not on every show. Otherwise, it seems more desperate than effective unless Mr McMahon really doesn't like Kofi Kingston for some reason.