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#3 To keep Brock happy
This one is quite evident. Vince McMahon sees Brock Lesnar as one of his biggest stars and always books him strongly to keep him happy. We know that Brock is one of the smartest guys in wrestling in the way be negotiates his contracts and will definitely have used leaving the WWE for UFC or even All Elite Wrestling to get a cushy contract.
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#2 Brock Lesnar is one of the biggest stars Vince McMahon created
Another reason Vince McMahon continues to favour Brock Lesnar over newer stars like Finn Balor and others is the fact that Brock Lesnar is a home-grown star Vince McMahon created. In fact, he's one of the biggest stars Vince has ever created.
Unlike guys like Finn Balor who made their names outside WWE, it seems pretty obvious that Vince still has some pride in the Superstars he has created and still tends to push them.
