#3 To establish Vince McMahon as the one heel among the authority figures
If you think about it, then the McMahon regime that assumed control of RAW and SmackDown Live shortly after TLC is a band of babyfaces. And this is difficult to accept generally because, with the exception of Shane McMahon, all of them have been heels in recent times.
But even among them, Vince McMahon is the one character that still shows signs of being a heel more than a babyface. He got the thunderous round of boos when he replaced Becky Lynch in the big WrestleMania match against Charlotte Flair recently.
I mean, all said and done, this segment was pretty much a repeat of that one, all said and done. The Becky-Charlotte segment got so much traction on social media, WWE repeated pretty much the same segment with Kofi Kingston on the blue brand.
He's the one heel among the babyfaces!