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#2. He is a huge draw
Even after passing the torch as the face of the company to Roman Reigns for over 3 years and moving to a part-time schedule, Cena was still the guy with most merchandise sales up until recently.
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He still sells out live event venues and is the 2nd best merch mover. Advertising his name itself causes a significant movement in ticket sales. His YouTube videos are some of the most viewed videos for WWE.
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Edited by Riju Dasgupta
