5 reasons why WWE didn't have a second Superstar Shake-up in 2017

#2 They only just had a Shake-up!

Dean Ambrose, The Miz & Maryse were drafted to Raw

It was surprising to hear rumours as early as July, just three months on from the last Superstar Shake-up, that another one was possibly on the way after SummerSlam.

If a Superstar moves to Raw in April, it should feel like a big deal because, excluding Survivor Series and Royal Rumble, he/she will not be able to feud with a member of the other roster for another year.

If Shake-ups happened every four months — the general timeframe of a main-event storyline — then there would be no need to have separate rosters at all.

Besides, a brand changes should feel special and like an event that takes place once a year to bring in big TV ratings and shape the future of WWE for the next 12 months.