5 reasons why WWE has made Rusev lose 18 PPV matches in a row

#2 He always looks strong in defeat

Rusev is one of those Superstars who can lose several matches in a row and suddenly be catapulted straight into a title storyline.

Why? One simple reason: he always looks strong in defeat.

In 2018, for example, he had not won a match on pay-per-view in 18 months, yet he was able to emerge with the victory in a gauntlet match on SmackDown Live to become the #1 contender for AJ Styles’ WWE Championship at Extreme Rules. He went on to lose, of course, but the fact remained: once again, he looked strong in defeat.

Former WWE Superstar Ryback has mentioned on his ‘Conversation With The Big Guy’ podcast how the larger Superstars in WWE (e.g. Sheamus, The Big Show, himself) were often made to lose matches due to the shock factor in seeing them suffer defeats against smaller opponents.

While Rusev is not among the tallest Superstars, he still has a presence about him which, to the casual fan, will cause an element of surprise when he loses.

Perhaps that could be one of the main reasons why WWE regularly books him to be on the losing side.