#3. He could be a major merchandise seller.
Do you know what goes along with superstar presence and strong in ring ability? Titles? Prestige? A coveted spot with the company?
If those were your answers, you're partially correct. But what really makes a difference for WWE is how well a superstar can move merchandise.
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Merchandising is a huge money maker for the wrestling industry in general and the WWE in particular. The Young Bucks made millions off of designing and selling their original t shirts before founding All Elite Wrestling. Roman Reigns and the New Day are continued to be featured on WWE programming because of their strong merchandise sales.
Kazuchika Okada was made for merchandising. He's handsome, has a great style, and let's not forget his fabulous Okada Dollars. Imagine WWE packaging and selling scads of Okada Dollars at live events, on television, and online. Can you say, money tree?